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Polaroid Digital Camera

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Polaroid yesterday announced the launch of its first ever digital camera, the Polaroid PoGo. It will be made available first in the US and Europe, where use of Polaroid is pretty much popular.

This digital camera works just like the beloved instant camera that prints out photos as soon as you click it.

The digital camera prints 2″x3″ in under a minute.

Says Jon Pollock, Vice President for Digital Imaging —

“This is the digital version of our traditional instant camera, which consumers have loved since the 70s. With this product, Polaroid will bring the magic of instant photography to a whole new generation. It’s what consumers have told us they want — a fun, easy way to use a digital camera to print photos and share their memories instantly.”

This digital camera will make use of the same ZINK Photo Paper and Ink Technology it has been using for its mobile printer.

The Polaroid Digital Camera, which measures 4.7-inches wide by 3-inches tall and weighs about 10 ounces only, will be in the market by March of 2009. It will retail to about $199 and will include an initial ten packs of the Zink Photopaper. Additional packs can be bought in many retails stores nationwide for $4.99.

Source

About Polaroid: With over 70 years of visual innovation that includes the invention of instant photography, Polaroid has established itself as a trusted consumer electronics company. In addition to its flagship line of Polaroid PoGo(TM) digital instant products, Polaroid is globally recognized as a leading brand for LCD TVs, digital cameras, digital photo frames, and more.
About ZINK Imaging: ZINK Imaging Inc., a privately held company, was founded to enable millions of customers to enjoy the magic of ZINK(TM) Zero Ink(TM) products. ZINK Imaging invented, manufactures, and is an OEM supplier of the ZINK Printing Technology and the award winning ZINK Paper(TM) to partners that will bring ZINK-enabled products to market under their respective brands. ZINK Imaging’s headquarters and research and development labs are in Massachusetts, with a state of the art manufacturing facility in Whitsett, North Carolina.
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