Della Website
by
Della is a specialty website operated by Dell Computers with the female population in mind.
The site is so female oriented and comes with tips like calorie counting, the right way to store memory cards or shopping videos that some may have actually taken offense and believes that the site is patronizing and gender bias.
I checked out the website and have found some of these reactions from the users of themselves —
- Does anyone else find that these so called "tech tips" are incredibly simplistic? Does Dell really think that we don’t know that traveling with a computer will be easier if it’s small and light weight? That’s common sense, not technical advice. This is a load of fluff that only serves to provide insight into how Dell perceives my demographic. Essentially, we women will buy anything if it comes in pink and fits in our purse. Come on Dell! Treat us like intelligent consumers and not like trained monkeys. Give us useful advice that actually helps us to better navigate and contribute to the web. Show women how to start blogs, how to upload images and create galleries on Flickr, how to start e-commerce businesses, etc. It’s great that Dell is finally trying to market to women, but I think more thought should have gone into this campaign
- Why on earth does Dell seem to think that women need to be introduced to computers and the Internet as if we are children? This should be self-evident, but we have jobs and are just as tech savvy as men. I am all for offering computers in different sizes and colors and finally appealing to women and acknowledging that yes, we too buy computers, but come on. Please don’t assume we’re all at home, finally got our first computers, and will now set to organizing our "home offices" and yoga schedules with it.
Seems this initiative has fallen short already and will probably fail to take off in the months to come.
What do you think?
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